Tuesday, March 30, 2010

A-LIST CELEBS PARTNER WITH BOCHIC TO BENEFIT CHARITY: WATER

We love to watch a good red carpet- the glitz, the glam and sometimes even the occasional fashion faux-pas. But this year's flash bulb processions have been especially impressive with Bochic's unique charity initiative.


With the help of Bochic baubles some serious Hollywood favorites are turning their red carpet appearances into water. Bochic will be auctioning pieces worn by celebrities at all red carpet events during 2010 for the benefit of charity: water. Actors Sandra Bullock, Rachel McAdams, Jennifer Carpenter and Ashley Greene each chose to partner with Bochic to support this philanthropic endeavor.



The auction will take place at the acclaimed auctioneers and appraisers Doyle New York on Wednesday, April 21. The celeb-donned Bochic pieces will be auctioned alongside Antique, Edwardian, Art Nouveau, Art Deco, Retro and Modern era pieces by Van Cleef & Arpels, Cartier, David Webb and Tiffany & Co. Proceeds raised from the auction of Bochic will be donated to charity: water specifically to fund their efforts to provide clean water solutions on the ground in Haiti.

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