Monday, May 24, 2010

GIMME FIVE!


We love knowing silly facts about designers so much that we created a quick little questionnaire we're calling "Gimme Five" and bugged our favorite designers to spill!

First up, Geren Lockhart, Founder and Creative Director of Geren Ford. Raised by artist parents amidst the spirited Bohemian art scene of the 1970's and '80's, Lockhart embraced a childhood split between New York's famous SoHo district and California's Bay Area. We knew her answers would be good!

If you weren't a designer what would you be doing?
10 years ago if you had asked me that I would have 100 percent said travel, but now that I've got the bug I would say entrepreneur of some sort.

What would you spend $10 on right now?
A passion fruit cocktail from Casa Cruz in Buenos Aires (a friend is down there right now so it doesn't seem as far flung as it sounds).

What's your favorite place to visit?
Paris, Paris, Paris, Paris - It's my all time favorite and I am constantly inspired buy everything about it, how the Parisians live and what every detail of the city looks like.

What's your favorite song - of all time?
The White Stripes, Elephant, the whole album - I can't pick just one... it's like choosing between children.

If someone had to play you in a movie, who would it be?
Drew Barrymore.

To celebrate the re-launch of the designer's ecommerce site, GerenFord.com, Lockhart is offering 25 percent off with discount code MAY25 at checkout. We're freaking over this Ruffle One Shoulder Top and Crinkled Leather Shorts.


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